Impressions and Notes from FESPA Berlin, 14th – 17th May, 2018
It is now officially Summer, folks, where the warm smell of ink toner and press grease meld together to form that special scent that any printer can pick out from a thousand yards. But...
A Printer’s Guide to Surviving the Quarantine Period
“Cats and dogs, living together, mass hysteria!”
Peter Venkman really knew how to sum up a situation. Corona
isn’t on the same level as a supernatural takeover of a...
Impressions and Notes from EFI Connect, 23rd – 26th January 2018
Happy Valentine’s Day to all my readers! Here is an update about my recent trip to Las Vegas for the EFI Connect conference, where I presented three separate sessions and gave many impromptu talks about the wonders of Web2Print. Can’t wait for the next one!
Out of Date, Out of Sight – Out of Pocket
When your average Web2Print platform runs anywhere from
$25,000 to $100,000, I confess that it can make me quite emotional to discover
new adopters who have let theirs lie basically
untouched for so long.
Tales from the Coalface: Adding Value.
Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.
Web2Print: Tips for Sales Teams Struggling with Customers
Last blog was an attempt to offer advice to sales managers – this time, the focus is on the front-line itself: The sales team. If you’ve been struggling with opening or closing web2print sales, I hope this week’s blog can go some way towards helping you with this.
Web2Print: Tips for Sales Directors Struggling with Sales Crews
This week, I give key pieces of advice for sales managers and directors regarding retaining customers and helping clients break into the world of web2print, while still maintaining best practice for account management and retention.
Overcoming Common Challenges – The Webinar Down Under
While everyone else in England was likely asleep, early on Thursday morning I had the privilege of guesting on an EFI Australia webinar with the redoubtable Patrick Howard, industry luminary and print veteran.
How Web2Print Vendors and Providers Continually Miss the Point
During Covid-19, the importance of eCommerce has become more evident than ever.
Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should...
Web2Print: Complexity Through Simplicity
A quick guide to perfecting the most commonly complained-about elements of a Web2Print platform, as gathered directly from my customers.
