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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

Don’t go OTT on your ROI!

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...

Tales from the Coalface: Adding Value, Part 3 – Client Control

This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate their own...