Every now and then, I encounter an objection raised by my
fellow print companies that is so entirely unexpected, its very peculiarity
creates its own challenge.
In this instance, the argument I encountered ran something
like this: “I don’t need Web2Print because my customers have never asked for
it, so obviously, they don’t need it.”
As a result of a lot of hard work and dedication by the Syncoms team, I take quite a bit of personal satisfaction in sharing this article, outlining the transformation of the Impact Digital eCommerce site. First published in the July/August 2019 edition of Australian Printer, this describes how Impact Digital was able to more easily engage with their clients with the assistance of Syncoms’ cutting-edge MDSF technology and customisation techniques, fully and effectively maximising their Web2Print Investment.
Web2Print technology has the potential to completely revolutionise your business. Join our webinar and hear our guest presenter, Ali Jaffar share some of the secrets that he’s used to turn Syncoms into a world class international online print services business. Register now: https://bit.ly/2JWETvu
With the onset of summer and the downtime of print
conferences, I like to do personal round-ups for my own use, so we can plan
ahead for the next year. This year, my notes from these conferences show a lot
of questions about Return on Investment and from the various printers with whom
I spoke, so I thought I would mention...
This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate their own internal processes and generally discusses when it’s okay to take control and when it’s best to take a more hands-off approach with your clients.