A relationship between you and your Web2Print customer is
just like a marriage. No, really – stay
with me, here.
There’s give
and take. You have to be honest with your customers about what you can provide
and what’s impossible; sometimes you
have to have difficult conversations with people who may not like what they may
hear. You have...
And not just because I got to meet Frank Bruno – not at all! But also more on that later…
The event was a must-attend in the printer’s calendar, with all the top brands making an appearance and a feeling of minor competitiveness between them when it came to presentations. These were definitely businesses...
This article is an abstract from the upcoming book ‘The Definitive Web2Print Sales Manual’ scheduled to be released in Winter 2021.
Do I really need a Web2Print solution? In a word, Yes. Web2Print is necessary. If you do not have your own platform at the moment, you need to stop reading right now...
The Long-Long-Ago…
Are we really at a point where a mere three years ago have become “in the old days”?
It seems so, because most strategic business development managers that I have spoken to have confided in me that, where their plans used to cover the next five years, they...
During Covid-19, the importance of eCommerce has become more evident than ever.
Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should customers be left to figure things out for themselves, post-sale? Are the existing training services currently on offer actually fit for purpose? Or should it...
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