In this first session, Ali Jaffar debunks the myth that printers don’t need Web2Print by revealing his secret past as someone who once felt the same way! Sharing the experiences from his journey from sceptical doubter to true believer, Ali will reveal how he became one of the industry’s biggest proponents and hopefully encourage a few conversions...
“Cats and dogs, living together, mass hysteria!”
Peter Venkman really knew how to sum up a situation. Corona
isn’t on the same level as a supernatural takeover of a major city. It’s way
worse. Every single square inch of human habitation on this planet has been
affected in some way. Most of us have either shut...
When your average Web2Print platform runs anywhere from
$25,000 to $100,000, I confess that it can make me quite emotional to discover
new adopters who have let theirs lie basically
untouched for so long.
Many of my customers purchased their Web2Print platforms
over 5 years ago, and when their end-users log
onto it to order print, it shows....
Every now and then, I encounter an objection raised by my
fellow print companies that is so entirely unexpected, its very peculiarity
creates its own challenge.
In this instance, the argument I encountered ran something
like this: “I don’t need Web2Print because my customers have never asked for
it, so obviously, they don’t need it.”
With the onset of summer and the downtime of print
conferences, I like to do personal round-ups for my own use, so we can plan
ahead for the next year. This year, my notes from these conferences show a lot
of questions about Return on Investment and from the various printers with whom
I spoke, so I thought I would mention...