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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

How Effective is Your Post-COVID Strategy?

The Long-Long-Ago… Are we really at a point where a mere three years ago have become “in the old days”? It seems so, because most...

How Web2Print Vendors and Providers Continually Miss the Point

During Covid-19, the importance of eCommerce has become more evident than ever. Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should...

A Printer’s Guide to Surviving the Quarantine Period

“Cats and dogs, living together, mass hysteria!” Peter Venkman really knew how to sum up a situation. Corona isn’t on the same level as a supernatural takeover of a...

Out of Date, Out of Sight – Out of Pocket

When your average Web2Print platform runs anywhere from $25,000 to $100,000, I confess that it can make me quite emotional to discover new adopters who have let theirs lie basically untouched for so long.

“I don’t need Web2Print and neither do my customers!”

Every now and then, I encounter an objection raised by my fellow print companies that is so entirely unexpected, its very peculiarity creates its own challenge. In this instance, the...

EFI Webinar Hosted by Ali Jaffar

Web2Print technology has the potential to completely revolutionise your business. Join our webinar and hear our guest presenter, Ali Jaffar share some of the secrets that he’s used to turn Syncoms into...

Don’t go OTT on your ROI!

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

Tales from the Coalface: Adding Value, Part 3 – Client Control

This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate their own...

Post-Conference Madness!

Last month was the fabulous EFI Connect 2019 held, as always, in Las Vegas, Nevada. Usually, by now, I would have an update for you all, but this year, we were pleasantly...

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...