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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

Out of Date, Out of Sight – Out of Pocket

When your average Web2Print platform runs anywhere from $25,000 to $100,000, I confess that it can make me quite emotional to discover new adopters who have let theirs lie basically untouched for so long.

“I don’t need Web2Print and neither do my customers!”

Every now and then, I encounter an objection raised by my fellow print companies that is so entirely unexpected, its very peculiarity creates its own challenge. In this instance, the...

EFI Webinar Hosted by Ali Jaffar

Web2Print technology has the potential to completely revolutionise your business. Join our webinar and hear our guest presenter, Ali Jaffar share some of the secrets that he’s used to turn Syncoms into...

Don’t go OTT on your ROI!

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

Tales from the Coalface: Adding Value, Part 3 – Client Control

This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate their own...

Post-Conference Madness!

Last month was the fabulous EFI Connect 2019 held, as always, in Las Vegas, Nevada. Usually, by now, I would have an update for you all, but this year, we were pleasantly...

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...

The Gift of Life

Last week, I took myself down to the Oxo Tower Wharf to view the “Gift of Time” exhibition which commemorates eighty years since the founding of the...

Tales from the Coalface: Adding Value.

Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.

Overcoming Common Challenges – The Webinar Down Under

While everyone else in England was likely asleep, early on Thursday morning I had the privilege of guesting on an EFI Australia webinar with the redoubtable Patrick Howard, industry luminary and print veteran.

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