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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

Don’t go OTT on your ROI!

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

Tales from the Coalface: Adding Value, Part 3 – Client Control

This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate their own...

Post-Conference Madness!

Last month was the fabulous EFI Connect 2019 held, as always, in Las Vegas, Nevada. Usually, by now, I would have an update for you all, but this year, we were pleasantly...

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...

The Gift of Life

Last week, I took myself down to the Oxo Tower Wharf to view the “Gift of Time” exhibition which commemorates eighty years since the founding of the...

Tales from the Coalface: Adding Value.

Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.

Overcoming Common Challenges – The Webinar Down Under

While everyone else in England was likely asleep, early on Thursday morning I had the privilege of guesting on an EFI Australia webinar with the redoubtable Patrick Howard, industry luminary and print veteran.

Impressions and Notes from FESPA Berlin, 14th – 17th May, 2018

It is now officially Summer, folks, where the warm smell of ink toner and press grease meld together to form that special scent that any printer can pick out from a thousand yards. But...

Impressions and Notes from EFI Connect, 23rd – 26th January 2018

Happy Valentine’s Day to all my readers! Here is an update about my recent trip to Las Vegas for the EFI Connect conference, where I presented three separate sessions and gave many impromptu talks about the wonders of Web2Print. Can’t wait for the next one!

Web2Print: Tips for Sales Teams Struggling with Customers

Last blog was an attempt to offer advice to sales managers – this time, the focus is on the front-line itself: The sales team. If you’ve been struggling with opening or closing web2print sales, I hope this week’s blog can go some way towards helping you with this.

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