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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

Tales from the Coalface: Adding Value.

Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.

Post-Conference Madness!

Last month was the fabulous EFI Connect 2019 held, as always, in Las Vegas, Nevada. Usually, by now, I would have an update for you all, but this year, we were pleasantly...

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...

Impressions and Notes from EFI Connect, 23rd – 26th January 2018

Happy Valentine’s Day to all my readers! Here is an update about my recent trip to Las Vegas for the EFI Connect conference, where I presented three separate sessions and gave many impromptu talks about the wonders of Web2Print. Can’t wait for the next one!

Impressions and Notes from FESPA Berlin, 14th – 17th May, 2018

It is now officially Summer, folks, where the warm smell of ink toner and press grease meld together to form that special scent that any printer can pick out from a thousand yards. But...

Web2Print – Cost-Effectiveness for both You and your Customers

Everything is risky. How do you ameliorate that risk for your end users, using techniques from risk management schools of thought?

EFI Webinar Hosted by Ali Jaffar

Web2Print technology has the potential to completely revolutionise your business. Join our webinar and hear our guest presenter, Ali Jaffar share some of the secrets that he’s used to turn Syncoms into...

Web2Print: Supplier Savings to Benefit Your Customers

In this week’s blog, I talk about the cost factors that relate to printing for businesses who aren’t part of the Print Industry and offer some advice about introducing these clients to a proper Web2Print platform.

Web2Print: Should You Charge Customers To Use Your Platform?

You’ve done all this work, created this fantastic customisation for your end users… Should you charge them to use your web2print platform? Or do you take a chance and give it away for free? I help you understand the decisions to be decided when making this choice!

Overcoming Common Challenges – The Webinar Down Under

While everyone else in England was likely asleep, early on Thursday morning I had the privilege of guesting on an EFI Australia webinar with the redoubtable Patrick Howard, industry luminary and print veteran.

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