Blog

You’ve done all this work, created this fantastic customisation for your end users… Should you charge them to use your web2print platform? Or do you take a chance and give it away for free? I help you understand the decisions to be decided when making this choice!

While everyone else in England was likely asleep, early on Thursday morning I had the privilege of guesting on an EFI Australia webinar with the redoubtable Patrick Howard, industry luminary and print veteran.

Why your customers would love a Web2Print platform and reasons to nudge them into using one – I speak from the clients’ point of view to offer an understanding of their objections and how to overcome them.

A quick guide to perfecting the most commonly complained-about elements of a Web2Print platform, as gathered directly from my customers.

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

This week, I give key pieces of advice for sales managers and directors regarding retaining customers and helping clients break into the world of web2print, while still maintaining best practice for account management and retention.

“Cats and dogs, living together, mass hysteria!” Peter Venkman really knew how to sum up a situation. Corona isn’t on the same level as a supernatural takeover of a...

A relationship between you and your Web2Print customer is just like a marriage. No, really – stay with me, here. There’s give and take. You have to be honest with your...

Every now and then, I encounter an objection raised by my fellow print companies that is so entirely unexpected, its very peculiarity creates its own challenge. In this instance, the...

During Covid-19, the importance of eCommerce has become more evident than ever. Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should...