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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

“I don’t need Web2Print and neither do my customers!”

Every now and then, I encounter an objection raised by my fellow print companies that is so entirely unexpected, its very peculiarity creates its own challenge. In this instance, the...

The Gift of Life

Last week, I took myself down to the Oxo Tower Wharf to view the “Gift of Time” exhibition which commemorates eighty years since the founding of the...

Impressions and Notes from FESPA Berlin, 14th – 17th May, 2018

It is now officially Summer, folks, where the warm smell of ink toner and press grease meld together to form that special scent that any printer can pick out from a thousand yards. But...

Web2Print: A Long-Term Commitment Between You and Your End Users

A relationship between you and your Web2Print customer is just like a marriage. No, really – stay with me, here. There’s give and take. You have to be honest with your...

Web2Print: Should You Charge Customers To Use Your Platform?

You’ve done all this work, created this fantastic customisation for your end users… Should you charge them to use your web2print platform? Or do you take a chance and give it away for free? I help you understand the decisions to be decided when making this choice!

Tales from the Coalface: Adding Value.

Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.

Web2Print: Tips for Sales Teams Struggling with Customers

Last blog was an attempt to offer advice to sales managers – this time, the focus is on the front-line itself: The sales team. If you’ve been struggling with opening or closing web2print sales, I hope this week’s blog can go some way towards helping you with this.

Out of Date, Out of Sight – Out of Pocket

When your average Web2Print platform runs anywhere from $25,000 to $100,000, I confess that it can make me quite emotional to discover new adopters who have let theirs lie basically untouched for so long.

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...

Web2Print: Complexity Through Simplicity

A quick guide to perfecting the most commonly complained-about elements of a Web2Print platform, as gathered directly from my customers.

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