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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

Out of Date, Out of Sight – Out of Pocket

When your average Web2Print platform runs anywhere from $25,000 to $100,000, I confess that it can make me quite emotional to discover new adopters who have let theirs lie basically untouched for so long.

Web2Print – Cost-Effectiveness for both You and your Customers

Everything is risky. How do you ameliorate that risk for your end users, using techniques from risk management schools of thought?

Web2Print: Supplier Savings to Benefit Your Customers

In this week’s blog, I talk about the cost factors that relate to printing for businesses who aren’t part of the Print Industry and offer some advice about introducing these clients to a proper Web2Print platform.

EFI Webinar Hosted by Ali Jaffar

Web2Print technology has the potential to completely revolutionise your business. Join our webinar and hear our guest presenter, Ali Jaffar share some of the secrets that he’s used to turn Syncoms into...

Post-Conference Madness!

Last month was the fabulous EFI Connect 2019 held, as always, in Las Vegas, Nevada. Usually, by now, I would have an update for you all, but this year, we were pleasantly...

How Web2Print Vendors and Providers Continually Miss the Point

During Covid-19, the importance of eCommerce has become more evident than ever. Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should...

Tales from the Coalface: Adding Value, Part 2

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to talk about...

Web2Print: Forcing Efficiency on your Customers

Why your customers would love a Web2Print platform and reasons to nudge them into using one – I speak from the clients’ point of view to offer an understanding of their objections and how to overcome them.

Don’t go OTT on your ROI!

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

A Printer’s Guide to Surviving the Quarantine Period

“Cats and dogs, living together, mass hysteria!” Peter Venkman really knew how to sum up a situation. Corona isn’t on the same level as a supernatural takeover of a...