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The wide and wonderful world of Web2Print can be confusing, changeable and scary. Learn from my experiences all about how to deal with customer issues, technical challenges and sales woes, whilst also tackling the marketing and communications side of the business.

How Web2Print Vendors and Providers Continually Miss the Point

During Covid-19, the importance of eCommerce has become more evident than ever. Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should...

Web2Print: Complexity Through Simplicity

A quick guide to perfecting the most commonly complained-about elements of a Web2Print platform, as gathered directly from my customers.

Web2Print: Forcing Efficiency on your Customers

Why your customers would love a Web2Print platform and reasons to nudge them into using one – I speak from the clients’ point of view to offer an understanding of their objections and how to overcome them.

Impressions and Notes from EFI Connect, 23rd – 26th January 2018

Happy Valentine’s Day to all my readers! Here is an update about my recent trip to Las Vegas for the EFI Connect conference, where I presented three separate sessions and gave many impromptu talks about the wonders of Web2Print. Can’t wait for the next one!

Don’t go OTT on your ROI!

With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year. This year, my notes...

Web2Print: Tips for Sales Directors Struggling with Sales Crews

This week, I give key pieces of advice for sales managers and directors regarding retaining customers and helping clients break into the world of web2print, while still maintaining best practice for account management and retention.

Impressions and Notes from FESPA Berlin, 14th – 17th May, 2018

It is now officially Summer, folks, where the warm smell of ink toner and press grease meld together to form that special scent that any printer can pick out from a thousand yards. But...

Web2Print – Cost-Effectiveness for both You and your Customers

Everything is risky. How do you ameliorate that risk for your end users, using techniques from risk management schools of thought?

Web2Print: A Long-Term Commitment Between You and Your End Users

A relationship between you and your Web2Print customer is just like a marriage. No, really – stay with me, here. There’s give and take. You have to be honest with your...

Web2Print: The Difference Between a Portal and a WebShop.

This week I talk about webshops and web-portals, the difference between the two kinds of sites and which one is right for you!

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