Webinars, conferences, symposiums – here is where to catch me next!

If you have an upcoming event that deals with Web2Print or other technical print issues and youd like me to speak, drop me a line from the contact form at the bottom of this page.

I have spoken at the FESPA Global Print Expo 2018 in Berlin about how to transform your print business with Web2Print in just 90 days.

If you are interested in receiving a copy of this  presentation, please request it by using the contact form at the bottom of this page.


I’ve spoken at the EFI Connect WorldWide Users Conference, January 23-26 2018. Click on the link under the event titles to view the presentations.

Value-Added Products

Wednesday, Jan 24, 2018
1:00 PM – 2:00 PM
(60 minutes)

Code: VAP0403

The Ultimate Pitch! – Effective Selling Techniques for Web2Print Services

Click here to view the presentation (will open in a new window)

In this session you’ll hear from veteran Web2Print expert Ali Jaffar, VP of Print & Technology at the Syncoms Group. Ali has pioneered Web2Print strategy at Syncoms, which has resulted in the successful implementation of cutting edge eCommerce solutions for some of the world’s leading corporations.

In this session you’ll gain valuable insights into Syncom’s transformative sales process for eCommerce solutions and consulting. Ali will step through all aspects of his approach including:

  • Defining and implementing a successful sales culture that focuses on solution selling
  • How to approach new and existing clients with disruptive technology
  • Pricing strategies for solution selling
  • The Ultimate Pitch – how to ensure you capture their attention and win the business.
  • How to manage the presence of an incumbent supplier
  • How to address common client-side objections
  • How to ensure follow through to closure

Value-Added Products

Thursday, Jan 25, 2018
1:00 PM – 2:00 PM
(60 minutes)

Code: VAP0802

Customer Implementation with Velocity: Overcoming Common Challenges Post Installation

Click here to view the presentation (will open in a new window)

You’ve just invested in a new eCommerce solution; your implementation and training is complete and you’re wondering “What’s next?”. How do you best go about building a successful online business? All too often, critical momentum can be lost during the early phases of startup, anticipating and recognizing these obstacles quickly will help you get to success faster.

The Syncoms Group have built a successful global business by supplying their clients with leading eCommerce services. Learn from their experts in this panel session on how they successfully overcame obstacles and rolled out client sites quickly and smoothly.

  • Having a plan for Day 1 – ensuring your team are ready and understand the common objectives
  • Setting “go-live” goals – understanding what’s critical for launch
  • Dealing with issues/challenges – how to ensure they don’t bring projects to a halt
  • Empowering the team to take ownership
  • The ideal first customers – what do they look like and how do you “learn with them

Value-Added Products

Thursday, Jan 25, 2018
2:15 PM – 3:15 PM
(60 minutes)

Code: VAP0902

Organizational Transformational with Effective Training and Recruitment

Click here to view the presentation (will open in a new window)

Building the right team to sell and manage your technology stack is often the difference between success or failure in business. Curating a team that can transform your go-to-market and provide a premium customer experience requires a strategic and purposeful approach.

In this session you’ll learn from industry leader – Ali Jaffar, VP of Print & Technology at the Syncoms Group. Syncoms have built a successful business transitioning from traditional print sales to delivering eCommerce solutions. Ali will share his approach to team building and recruiting top talent to drive success.

  • What qualities are critical for driving both Sales and Operational success?
  • To retain or re-hire – when do you need to look outside for resources?
  • What skills are ideal for eCommerce support and development?
  • How to foster a “problem solver” culture to deliver an exceptional customer experience.
  • Writing that dreaded job posting – tips and tricks

Quick Contact: