The Gift of Life
Last week, I took myself down to the Oxo Tower Wharf to view the “Gift of Time” exhibition which commemorates eighty years since the founding of the...
Tales from the Coalface: Adding Value.
Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.
Overcoming Common Challenges – The Webinar Down Under
While everyone else in England was likely asleep, early on Thursday morning I had the privilege of guesting on an EFI Australia webinar with the redoubtable Patrick Howard, industry luminary and print veteran.
Impressions and Notes from FESPA Berlin, 14th – 17th May, 2018
It is now officially Summer, folks, where the warm smell of ink toner and press grease meld together to form that special scent that any printer can pick out from a thousand yards. But...
Impressions and Notes from EFI Connect, 23rd – 26th January 2018
Happy Valentine’s Day to all my readers! Here is an update about my recent trip to Las Vegas for the EFI Connect conference, where I presented three separate sessions and gave many impromptu talks about the wonders of Web2Print. Can’t wait for the next one!
Web2Print: Tips for Sales Teams Struggling with Customers
Last blog was an attempt to offer advice to sales managers – this time, the focus is on the front-line itself: The sales team. If you’ve been struggling with opening or closing web2print sales, I hope this week’s blog can go some way towards helping you with this.
Web2Print: Tips for Sales Directors Struggling with Sales Crews
This week, I give key pieces of advice for sales managers and directors regarding retaining customers and helping clients break into the world of web2print, while still maintaining best practice for account management and retention.
Web2Print: Should You Charge Customers To Use Your Platform?
You’ve done all this work, created this fantastic customisation for your end users… Should you charge them to use your web2print platform? Or do you take a chance and give it away for free? I help you understand the decisions to be decided when making this choice!
Web2Print: The Difference Between a Portal and a WebShop.
This week I talk about webshops and web-portals, the difference between the two kinds of sites and which one is right for you!
Web2Print – Cost-Effectiveness for both You and your Customers
Everything is risky. How do you ameliorate that risk for your end users, using techniques from risk management schools of thought?
